Where’s the Flavor? Why Asian Food Deserves a Bigger Place in Outdoor Meals
Iron Goat ProvisionsShare
Let’s face it — when it comes to freeze-dried and backpacking meals, the flavor spectrum is... limited.
Walk down the aisle of any outdoor store and you’ll find a predictable rotation: chili mac, stroganoff, cheesy pasta, and the occasional curry that barely scratches the surface of what it could be.
What’s missing? The depth, diversity, and straight-up craveability of Asian cuisine.
Asian food is one of the most beloved and wide-reaching culinary traditions in the world. From the smoky spice of Thai curries to the delicate umami of Japanese broths, these flavors have shaped food culture globally. Yet somehow, they’re almost completely absent in the adventure food space.
At Iron Goat Provisions, we think that’s a huge miss — and we’re here to change it.
We believe that food should be a highlight of your trip, not just a means to refuel. And if you're someone who grew up with, travels for, or just loves Asian food, you shouldn’t have to leave those flavors behind when you hit the trail.
Our meals are inspired by real recipes and real places — not watered-down versions. We're building a menu that celebrates Asia’s rich food heritage, with meals that are as bold, balanced, and satisfying as the dishes you’d find at your favorite street stall or home kitchen.
This isn’t just about better meals. It’s about representation. It’s about giving Asian flavors the spotlight they’ve earned — in every environment, for every kind of adventurer.
Because delicious food shouldn’t stop where the road ends.